Agency
The Yard
Timespan
2020 - 2 weeks
Software
Sketch & AfterEffects
Skills
UX, UI & animation
The project
While working at The Yard, I was assigned the exciting challenge of developing a fresh app concept for the Santander banking app. The primary objective was to enhance the sign-up process, drawing inspiration from innovative disruptors in the market. The concept phase aimed to prompt Santander to consider a completely novel approach to banking, ensuring they stay competitive amidst the emergence of new players in the market.
UX and User Flows
This project necessitated the development of targeted user flows derived from comprehensive competitor research. These user flows encompassed onboarding for both new and existing users, as well as those seeking to add or modify accounts. With wireframes in place, I was able to demonstrate the user flows via animation once the UI phase was completed.
Interface
The interface design aimed to enhance Santander's brand by adopting a sleek and tactile minimalist style. It featured realistic card visuals for easy customisation, clear Calls to Action (CTAs), improved signposting, and heightened usability.