To effectively convey Hitachi Capital's business offerings, I devised the #asktheindustry campaign, featuring lighthearted interviews with various businesses. The primary goal was to showcase the benefits of their funding support while enabling participating businesses to promote themselves and explain how the financial assistance contributed to their success. By championing businesses in this manner, Hitachi Capital emerged as more than just a finance provider, solidifying its role as a supportive partner. The project entailed creating a new #asktheindustry sub-brand, overseeing videographer sourcing and direction, and producing polished, engaging shortform videos.